The global gambling market continues to grow. In 2016, the estimation of annual revenues will be over €40 billion. The current growth rate is over 10% per year. These revenues will climb to over €50 billion by 2018.
While online gambling is a huge market, it is still only about 12% of the entire global gambling market. More people are choosing the convenience of online gambling as the industry expands.
Mobile gambling is increasing significantly. In the UK, mobile gambling is up 75% from previous years. It now accounts for about one-quarter of all online gambling and that proportion continues to increase. The prediction for the future is that mobile gambling will be the largest source of online gambling globally.
Designing an online gambling website that works well on any mobile device is our specialty. At KVV Webdesign, we understand the need for elegant presentation of the User Design Interface (UI) and smooth operation of the User Design Experience (UX).
The key factors to consider for UI and UX of gambling websites include:
- Aesthetically pleasing appearance of the pages
- Ease of use
- Web page loading times and website performance
- High level of engagement
- Website security
- Protection of the personal information of registered users
- Profitable monetization
- Retention of customers
At KVV Webdesign, we make gambling websites, which are attractive, resilient, and secure. KVV websites display properly on any device, anywhere.
Our web developers work with the state-of-the-art tools to create the most dynamic websites possible. Examples of protocols and software we use are HTML5, CSS, secured socket layer (SSL) encryption, custom databases using SQL/MySQL and more.
At KVV Webdesign, we are expert in integration of websites with major multi-site games, such as Mega Moolah® that offers the largest progressive payouts for online slot machine play. Microgaming Software Systems Limited produces Mega Moolah® and other slot machines. In one of our last project for the Dutch gambling company Gratis Gokkasten B.V. we integrated 300 games from Microgaming into the website that we had developed for them.
Microgaming is the biggest online casino game developer in the world. The Jackpot Network of Microgaming that makes the jackpots for the Mega Moolah® game and others, paid out several hundred million Euros since 1999. The largest single payout happened in 2015. It was over €17 million. By integration of a brand new website with the Microgaming interface, the website immediately attracts customers with a professional look and huge prizes.
For those wanting to offer sportsbook gambling, it is necessary to integrate a website with live odds and line systems. Customization of these systems to work with specific odds and proprietary databases is possible.
The Content Management System (CMS) works with Customer Resource Management (CRM) to make sure all the back-office functions are efficient and performed in a secure environment.
Back-office functions including collections of deposits from players, maintaining the correct balances in their accounts, and accounting for all win payouts appropriately. A good CRM system creates reward incentives to encourage players to gamble. It tracks bonus points for reward benefits and makes reward payouts according to pre-determined rules.
The CRM system also manages an email reminder campaign, with incentives, to encourage players to return to the website after a certain period of inactivity.